Challenging times in the global economy and geopolitical crises on the one hand, the joy of finally being able to meet face-to-face again and have expert discussions at eye level on the other: these topics characterised this year’s world’s leading trade fair for the wire, cable and tube industry in Düsseldorf from 20 – 24 June 2022. After a four-year break due to Corona, the “Wire & Tube” was the ideal forum to get an overview of the industry and the competitive situation and, of course, to cultivate and deepen our existing customer relationships and acquire new customers. At the same time, the fair was the first major corporate appearance with our new corporate design (CD for short), our new image. Both – the trade fair presentation and the new CD – received many positive reactions from customers and visitors to the stand.
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